Searching for the Next ’80s Toy Movie Blockbuster

Transformers. G.I. Joe. He-Man. The Smurfs. These days Hollywood’s high-concept ideas are coming from deep in the closet of Gen-X nostalgia. Here are some other long-lost toys that have been overlooked by the studios, at least so far. And yes, we are expecting a producer credit.

The California Raisins Fine, they started life as an ad for the Raisin Advisory Board and spun off four albums, a Saturday morning cartoon, and everything from lunchboxes to t-shirts. But the biggest seller was the…

source : www.film.com

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