With His First Work-Out DVD, ‘The Situation’ Becomes A Brand

Every, uh, smart reality-TV star knows the ideal way to capitolize on their fame is to branch out and become a multi-media brand, forever embedded in the American market place via spin-offs, books, and, yes, work-out videos. Mike “The Situation” Sorrenti told us he is planning to write a book (which might actually be good) and release a work-out DVD, and the latter is actually happening. “He shot the video in New Jersey the other day with GT Media,” the Post reports. The “intense total-body workout,” obviously, includes a “bonus abs” section. Do people who watch Jersey Shore actually want to look like The Situation? Who knows, but he had better hope this works out better for him than it did for equally hard-bodied but largely-forgotten Real World-turned-work-out-video-star Eric Nies. [Page Six/NYP]

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Filed Under: hellivision, jersey shore, mike sorrenti, mtv, reality tv, the situation, work-out videos

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